PR seeding
Know the kit landed before the pitch.
Embargo timing does not wait for Slack archaeology. GiftDesk gives your team one desk for seed recipients — live fulfilment, assign, and exceptions — while the kit shop fulfils.
The moment before follow-up
Catch the failed seed before the pitch lands.
Open an exception, follow the shared thread, and resolve the delivery without rebuilding context in Slack.Address needs review
OpenWhere the handoff breaks
Seeding status should not live in Slack threads
- Press lists get rebuilt for every drop — addresses fork and coverage timing slips
- Influencer owners dig for tracking while the embargo clock runs (~10–15 hours per seed)
- Failed deliveries surface only when coverage is already late
How PR teams use GiftDesk
Keep the press list
Store recipient cards once. Reuse them when the next seed ships — one source of truth, not a new sheet each drop.
Hand the list to the kit shop
Export CSV or share a handoff. They create Shopify orders and share a desk. You do not write into their campaign.
Confirm before follow-up
Assign each journalist or creator to an owner. Catch failures before the pitch lands — confirmation never waits on them opening a link.
FAQ
No. GiftDesk confirms delivery for named people in a gift batch. Keep HubSpot or your CRM for relationships; import into People, then use the desk for shipment truth. See /integrations.
The stake is embargo timing and coverage follow-up. You need to know the kit landed before you ask — not just that a package moved.
Yes. The gift page is gifter-branded. Carrier tracking stays secondary. Confirmation still does not depend on opens; fixing a bad address may still mean contacting that person.
Status follows Shopify fulfilment from the kit shop. Customs and duties stay with them — GiftDesk is not a customs product.
The fulfilling shop (or your own store if you ship in-house). Gift teams sign in with Google for seats and the shared desk. Forward /for-stores to get them installed.
Full messages and scoped alerts need the store on Pro (or trial). Starter desks escalate by mailto.